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Transparency and Clear Communication Build Community

Daimler Trucks TT/S

The DeCoded Newsletter
Copy Writing
Design
Creative Direction
Strategy

CHALLENGE

Communicating effectively with a global team of over 2,000 Software Engineers was challenging due to different time zones, departments, and teams. TT/S faced low visibility across teams, with employees unsure of what others were doing and how their efforts aligned.

SOLUTION

To cut through the noise, we created DeCoded, a monthly newsletter that streamlined leadership messaging, departmental updates, innovations, and culture stories into a simple, well-crafted format. Embracing the principles of Smart Brevity, we focused on delivering key insights through concise headers, respecting team capacity while enhancing transparency and trust. The newsletter has been so successful that we're planning to adapt it into a podcast to further improve accessibility and engagement.

RESULTS

Now in its third year of publishing, our DeCoded newsletter boasts:

22 editions of De-Coded (newsletter) 

111 newsletter articles 

75% Open-rate (over 3x average int’l corporate newsletter)

Still running strong, we are always measuring and tuning this asset to bring TT/S more value.

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