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Nike Wild Event

Nike

Event
Strategy

CHALLENGE

Nike planned their North American Sales Event at the Oregon Zoo but struggled to tie their brand’s energy and their content to this unique venue. With the clock ticking, they turned to us for a creative vision that would unite their culture with the unique setting and generate employee excitement.

SOLUTION

We brought the wild to life with a custom Lion King-themed experience, channeling the zoo's spirit into an event fit for kings and queens. We ignited Nike's bold, beastly essence, creating an unforgettable stage moment where attendees felt like rulers of the Pride Lands, where real elephants could be heard just in the background. The event featured a high-definition LED screen, a custom-built Pride Rock, giant bird cage DJ booth with none other than Zazoo as DJ, plus costumed emcees, and a fully scripted performance we sculpted to perfection. The event peaked with a wild dance party, where guests were paired with custom Spirit Animal sticks—unleashing their inner king of the jungle and sending them off with a one-of-a-kind token, commemorating all that was learned and shared.

RESULTS

The client’s words say it all, “They were great thought partners from beginning to end and the feedback from the team was ‘one of the best Sales Rec nights ever!” - Joyce Warnecke, Director NA Sales Meetings and Events

A question and challenge we are ALWAYS eager to take on at joyful.

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